Challenge
Create a 10-post Instagram carousel and billboard design for a Curry Brand Project awareness campaign.
Create a 10-post Instagram carousel and billboard design for a Curry Brand Project awareness campaign.
Users
K-12 children, parents and school administrators in the bay area.
K-12 children, parents and school administrators in the bay area.
Solution
First, I researched the Curry Brand Project to learn about its missions, goals, target audience, current projects and became knowledgeable with its brand patterns in order to maintain brand consistency. For the carousel copy, I broke the program's key elements and mission statement down into simple, brief statements, to be easily scannable by social media users. I took the campaign's main statement and used it as the headline for the billboard. Keeping in mind that billboard would be displayed along highways, I decided to keep the content short to allow for fast readability and used an image of Steph Curry to attract engagement. I also included an image of a boy in the program to highlight its emphasis on youth programs.
First, I researched the Curry Brand Project to learn about its missions, goals, target audience, current projects and became knowledgeable with its brand patterns in order to maintain brand consistency. For the carousel copy, I broke the program's key elements and mission statement down into simple, brief statements, to be easily scannable by social media users. I took the campaign's main statement and used it as the headline for the billboard. Keeping in mind that billboard would be displayed along highways, I decided to keep the content short to allow for fast readability and used an image of Steph Curry to attract engagement. I also included an image of a boy in the program to highlight its emphasis on youth programs.
Tools used: Ai | Ps