Challenge
Create a logo for a local, family Mexican snack business.
Create a logo for a local, family Mexican snack business.
Users
While the main target audience is children and teens, they also want the place to have a sense of nostalgia and home for hispanic families.
While the main target audience is children and teens, they also want the place to have a sense of nostalgia and home for hispanic families.
Solution
I wanted the logo to showcase the owners' values: ethnicity, culture, and family. The main character on the logo is an illustration of the youngest child. The colors are all representative of Mexican heritage. The character is eating an “elote loco” (crazy corn) which is the store's star dish. Since it is a snack business and the target audience are mostly people of younger age, I decided to keep the tone and colors playful and fun.
I wanted the logo to showcase the owners' values: ethnicity, culture, and family. The main character on the logo is an illustration of the youngest child. The colors are all representative of Mexican heritage. The character is eating an “elote loco” (crazy corn) which is the store's star dish. Since it is a snack business and the target audience are mostly people of younger age, I decided to keep the tone and colors playful and fun.
Tools used: Ai | Ps