Challenge
Develop and implement a campaign based on research on a current social issue.
Develop and implement a campaign based on research on a current social issue.
Users
College students/ administrators.
College students/ administrators.
Solution
I distributed surveys throughout the Northern California region and analyzed scientific articles around the topic of mental health in college students. The survey findings helped identify that the mental health of BIPOC students is an issue that needs to be addressed. In order to confront this, I developed a print awareness campaign. OurStory is a campaign dedicated to advocating for better mental health resources for BIPOC students. It's meant to help students of color feel seen, understood, and validated by addressing their communities and urging school administrators to hire counselors of color in order to better address students' needs. Design choices were focused on keeping it professional enough for college administrators to pay attention to while also capturing the attention of college-aged students; keeping in mind the heaviness of the subject matter.
I distributed surveys throughout the Northern California region and analyzed scientific articles around the topic of mental health in college students. The survey findings helped identify that the mental health of BIPOC students is an issue that needs to be addressed. In order to confront this, I developed a print awareness campaign. OurStory is a campaign dedicated to advocating for better mental health resources for BIPOC students. It's meant to help students of color feel seen, understood, and validated by addressing their communities and urging school administrators to hire counselors of color in order to better address students' needs. Design choices were focused on keeping it professional enough for college administrators to pay attention to while also capturing the attention of college-aged students; keeping in mind the heaviness of the subject matter.
Branding
logo
logo variations
color palette
pattern
business stationary
campus activity banner
editorial
spreads
web/mobile
web/mobile screen designs
campaign posters
t-shirts
tote bag
tote bag
wellness journal 1
wellness journal 2
stickers
Tools used: Ai | Ps | Id