Challenge
Create a brand identity and graphic standard for an edible insect business in order to encourage users to invest in the edible insect market and shop sustainably.
Create a brand identity and graphic standard for an edible insect business in order to encourage users to invest in the edible insect market and shop sustainably.
Users
Working, upper-lower or middle class millennials with a fast-paced day-to-day schedule.
Working, upper-lower or middle class millennials with a fast-paced day-to-day schedule.
Solution
I focused on making the brand feel and look luxurious. Its packaging promotes sustainable product packaging practices through the use of reusable, 100% recyclable materials.
I focused on making the brand feel and look luxurious. Its packaging promotes sustainable product packaging practices through the use of reusable, 100% recyclable materials.
![logo](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/ab6c8ea7-c825-416c-b37c-625083fa6ad6_rw_1920.jpg?h=7f4c2ba8d19fb19af3fe0379a3c485ee)
logo
![logo [black/white]](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/0d0b4d01-a4c1-4e1a-b315-b4e38110d666_rw_1920.jpg?h=1e573f987820f083eb5c6e6f182e2a06)
logo [black/white]
![business system](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/23e3fdac-9895-4aad-a2ad-d4052c5c7391_rw_1920.jpg?h=e90cdf8d3acf392b7f15018f54dba7cb)
business system
![product dieline](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/e5cb09b1-ec80-4747-80d1-5471189e8773_rw_1920.jpg?h=5a1314a484372031c25375ee65609e77)
product dieline
![pattern](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/ed2a2899-d514-4dce-9e36-8b1df6a94ce6_rw_1920.jpg?h=54b7223a41edeba84ae105ca1dc14920)
pattern
![pattern 2](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/d2544b0e-39d0-490f-8f80-2216c1b4e2d9_rw_1920.jpg?h=87f4747f7094aeff7e0584567efd0390)
pattern 2
![pattern 3](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/93f27c8e-83fd-4cbd-aeff-6dfcbfc40926_rw_1920.jpg?h=6c2b0cf42933fa15e364300f945d3112)
pattern 3
![pattern 4](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/7ede34e1-43e0-4856-9c35-5516dce0443e_rw_1920.jpg?h=f04204e391feb3eba22d6d0239b8d8c4)
pattern 4
![poster](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/f0f21279-e5aa-4a43-b456-ff0ccf69c919_rw_1920.jpg?h=1b008c1db5c57ac0caf9b423f0c7ed70)
poster
![roll Up](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/399179fe-35ca-40c4-a47e-76cdcef9bd0b_rw_1920.jpg?h=564968b65a50186eb2daef7f367b3f43)
roll Up
![mug](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/3719703e-74fc-4a34-98bc-03308de10f5f_rw_1920.jpg?h=c1d36a26cbf01fdf4412962726ac7210)
mug
![t-shirt](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/7b9db565-5cd5-4347-8359-03415ea60555_rw_1920.jpg?h=add712f024a5360188b2277012f088a6)
t-shirt
![sweatshirt](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/f989f717-6c95-4f9e-aa40-f75cff27c1b5_rw_1920.jpg?h=05af23d44fb9821efdf40ec2d88ce7dc)
sweatshirt
![delivery truck](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/7165539c-ae74-4b1e-9256-f63a2d88e017_rw_1920.jpg?h=fe62c34809f0ccabd4fa5b2fd13ac9c1)
delivery truck
![billboard](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/0e8cbc2d-3dd7-485e-98dd-275c2be3628e_rw_1920.jpg?h=616ca3bc4a9c2d996eebb61e56c18e3b)
billboard
Tools used: Ai | Ps