Challenge
Create a brand identity and graphic standard for an edible insect business in order to encourage users to invest in the edible insect market and shop sustainably.
Create a brand identity and graphic standard for an edible insect business in order to encourage users to invest in the edible insect market and shop sustainably.
Users
Working, upper-lower or middle class millennials with a fast-paced day-to-day schedule.
Working, upper-lower or middle class millennials with a fast-paced day-to-day schedule.
Solution
I focused on making the brand feel and look luxurious. Its packaging promotes sustainable product packaging practices through the use of reusable, 100% recyclable materials.
I focused on making the brand feel and look luxurious. Its packaging promotes sustainable product packaging practices through the use of reusable, 100% recyclable materials.

logo
![logo [black/white]](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/0d0b4d01-a4c1-4e1a-b315-b4e38110d666_rw_1920.jpg?h=1e573f987820f083eb5c6e6f182e2a06)
logo [black/white]

business system

product dieline

pattern

pattern 2

pattern 3

pattern 4

poster

roll Up

mug

t-shirt

sweatshirt

delivery truck

billboard
Tools used: Ai | Ps