Challenge
Create a new landing page and mobile app design for Wayfarer, a travel site. Wayfarer is a place for travelers to discover new locations to visit around the world. Although it doesn’t directly sell any trips, flights, or accommodation on the site, people use it as a tool for researching where to travel next, based on their preferences.
Create a new landing page and mobile app design for Wayfarer, a travel site. Wayfarer is a place for travelers to discover new locations to visit around the world. Although it doesn’t directly sell any trips, flights, or accommodation on the site, people use it as a tool for researching where to travel next, based on their preferences.
Users
Anyone between the ages of 21 and 30 who travels frequently and is in search of new adventures.
Anyone between the ages of 21 and 30 who travels frequently and is in search of new adventures.
Solution
I focused on color, type, and content choices in order to create a sleek, modern and minimal look. Overall, I wanted the page to reflect a sense of adventure and the outdoors. I was provided with imagery which I organized into different categories according to what would be most important for young-adult travelers to see. I also focused on using verbiage that the target audience would be familiar with. I used minimal text and lots of whitespace to allow for easy scanning and to direct the user to sign up and interact with the site.
I focused on color, type, and content choices in order to create a sleek, modern and minimal look. Overall, I wanted the page to reflect a sense of adventure and the outdoors. I was provided with imagery which I organized into different categories according to what would be most important for young-adult travelers to see. I also focused on using verbiage that the target audience would be familiar with. I used minimal text and lots of whitespace to allow for easy scanning and to direct the user to sign up and interact with the site.
Sketching and Style Direction
Dektop and Mobile Designs
log In/ sign up
home
destination
login/ sign up
![home [scrolling]](https://cdn.myportfolio.com/bfe467fb-3d9c-4ec6-929e-355d465c2c55/135e96ba-8235-465f-9d62-13a9aeadf59e_rw_1920.png?h=be3d4205ecf63c4df4e3471de8a97c59)
home [scrolling]
destination
Tools used: Figma | Ai | Ps | Ae