Challenge
Design a magazine to promote realtor, Ines Panic and her brokerage (Luxe realty), in order to attract first-time home buyers or sellers. Constraints include maintaining her brokerage, Luxe, brand guidelines.
Design a magazine to promote realtor, Ines Panic and her brokerage (Luxe realty), in order to attract first-time home buyers or sellers. Constraints include maintaining her brokerage, Luxe, brand guidelines.
Users
First-time home buyers/sellers. Millennials and younger Gen X.
First-time home buyers/sellers. Millennials and younger Gen X.
Solution
In order to attract new buyers I decided it would be appropriate for the magazine to have a modern look and feel. It is broken down so that the reader is introduced to Ines, the team and its strategies, following is a comprehensive step-by-step guide to understand the escrow timeline, and it ends with a promise or call to action for the prospective client. The Luxe logo is used throughout its pages as a decorative element in order to guide the reader through the booklet.
In order to attract new buyers I decided it would be appropriate for the magazine to have a modern look and feel. It is broken down so that the reader is introduced to Ines, the team and its strategies, following is a comprehensive step-by-step guide to understand the escrow timeline, and it ends with a promise or call to action for the prospective client. The Luxe logo is used throughout its pages as a decorative element in order to guide the reader through the booklet.
front cover
back cover
intro
meet ines
marketing section
tools
photography
marketing collateral
marketing flyers and property qr codes
selling process section
escrow timeline breakdown
our promise section
call to action and sign off
Tools used: Id | Ps