Challenge
Utilize the new Golden State Group brand guidelines to create go-to-market and internal staff presentation templates.
Utilize the new Golden State Group brand guidelines to create go-to-market and internal staff presentation templates.
Users
Golden State staff and high-stakes, external current and/or potential partners' executive teams.
Golden State staff and high-stakes, external current and/or potential partners' executive teams.
Solution
To build both templates I used Golden State brand colors, themes, concepts in various ways throughout the proposal design. Integrated throughout the design is our Golden State gold, the unifying element across all properties as well as the Bay Bridge. Gold accents and lines throughout the deck emphasize our sophisticated and valuable quality while connecting back to the bridge and cable lines visuals. Key differences between the templates, such as when the full Golden State logo is used, rely on the end user and their familiarity with Golden State Group and its individual properties.
To build both templates I used Golden State brand colors, themes, concepts in various ways throughout the proposal design. Integrated throughout the design is our Golden State gold, the unifying element across all properties as well as the Bay Bridge. Gold accents and lines throughout the deck emphasize our sophisticated and valuable quality while connecting back to the bridge and cable lines visuals. Key differences between the templates, such as when the full Golden State logo is used, rely on the end user and their familiarity with Golden State Group and its individual properties.
All-Staff Template created for Google Slides and Powerpoint


Corporate Partnerships Proposal Template created for Visme


Corporate Partnerships Vision and Term Sheet Template created for Google Docs and Word Doc

Tools used: Ai | Ps | Google Docs | Powerpoint | Visme