Challenge
Brand the Chase Center Upper Concourse bar using Mi Campo Tequila's visual identity that strays away from the traditional tequila branding.
Brand the Chase Center Upper Concourse bar using Mi Campo Tequila's visual identity that strays away from the traditional tequila branding.
Users
Chase Center sports fans and concert attendees that are 21yrs+.
Chase Center sports fans and concert attendees that are 21yrs+.
Solution
Staying within Mi Campo's brand guidelines, I leaned into the vibrancy of the colors inspired by Mexico city streets. In order to maintain their contemporary visual design needs, I explored using different textures on the vinyl wraps, experimented with creative use of space utilizing window etchings, and leveraged LED strips for illumination.
Staying within Mi Campo's brand guidelines, I leaned into the vibrancy of the colors inspired by Mexico city streets. In order to maintain their contemporary visual design needs, I explored using different textures on the vinyl wraps, experimented with creative use of space utilizing window etchings, and leveraged LED strips for illumination.
Mi Campo Upper Concourse Bar
Proposal
Tools used: Ai | Ps | Id