Challenge
Incorporate Rakuten into the Golden State Warriors' home team tunnel.
Incorporate Rakuten into the Golden State Warriors' home team tunnel.
Users
Golden State Warriors sports team and fans.
Golden State Warriors sports team and fans.
Solution
Each year the tunnel changes according to the team's regular season look and feel, city edition look and feel, and playoffs look and feel (when applicable). With each iteration Rakuten shows up front and center. The positioning of their logo takes account potential blocks to maximize brand visibility.
Each year the tunnel changes according to the team's regular season look and feel, city edition look and feel, and playoffs look and feel (when applicable). With each iteration Rakuten shows up front and center. The positioning of their logo takes account potential blocks to maximize brand visibility.
2024-25
2024-25 Regular Season Tunnel
2024-25 City Edition Tunnel
2024-25 Playoffs Tunnel
2023-24
2023-24 Regular Season Tunnel
2023-24 City Edition Tunnel
2022-23
2022-23 Regular Season Tunnel
2022-23 Playoffs Tunnel
Tools used: Ai | Ps | Fi