Challenge
Incorporate Rakuten into the Golden State Warriors' home team tunnel.
Incorporate Rakuten into the Golden State Warriors' home team tunnel.
Users
Golden State Warriors sports team and fans.
Golden State Warriors sports team and fans.
Solution
Each year the tunnel changes according to the team's regular season look and feel, city edition look and feel, and playoffs look and feel (when applicable). With each iteration Rakuten shows up front and center. The positioning of their logo takes account potential blocks to maximize brand visibility.
Each year the tunnel changes according to the team's regular season look and feel, city edition look and feel, and playoffs look and feel (when applicable). With each iteration Rakuten shows up front and center. The positioning of their logo takes account potential blocks to maximize brand visibility.
Golden State Warriors Player Tunnels 2022-23
Golden State Warriors Player Tunnels 2023-24
Golden State Warriors Player Tunnels 2024-25
Tools used: Ai | Ps | Fi