Challenge
Design a chic, visually stunning stage set and digital asset package for the "Valks Villa" Sephora Media Day concept. Inspired by the iconic Love Island beach hut confessional, this interactive space will allow players to record commentary for digital content used throughout the season. The primary objective is to seamlessly integrate Sephora's branding at the forefront—both within the physical environment and on-screen—maximizing visibility while maintaining a high-end, premium aesthetic.
Users
Golden State Valkyries players and fans.
Golden State Valkyries players and fans.
Solution
In close partnership with Sephora, this high-impact concept came to life under a strict one-week turnaround. A chic, modern aesthetic was curated using sleek furniture, ensuring Sephora’s iconic branding took center stage. To maximize brand presence, the signature stripes were seamlessly integrated into custom backdrops and accent pillows, and cemented through a dimensional logo lockup.
Driven by the tight timeline, innovative material choices delivered a premium feel without sacrificing time. A multi-dimensional centerpiece was constructed by wrapping a circular frame in semi-translucent purple vinyl, paired with strategic uplighting to achieve an upscale, glowing 3D effect. Lush greenery served as a finishing touch to soften and elevate the space. To complete the broadcast experience, custom logo bugs and digital open/end cards were designed, ensuring seamless brand cohesion across all video content.
Initial Concept Mock
Final Stage
Tools used: Ai | Ps